Commercial design can make a massive difference to many businesses, but it is often overlooked when it comes to creating a strong identity.
Whether this is the delivery of signage, revamping your brand, or going for a top-to-tail-redesign – there is no element of your brand that cannot be improved with the right design decision.
So, why is it so important to focus on your commercial design and what potential benefits can it bring?
What is interior commercial design?
A key element of modern marketing and branding, commercial design allows you to unify your brand and customise your commercial space.
This enables you to create a unique look and ‘feel’ to your chosen area that captures your brand value and allows you to achieve specific internal goals.
While this can be achieved in-house, working with a professional commercial interior designer allows you to enjoy high-quality results, save internal time and resource, and allow you to take advantage of extensive professional experience.
This can range from shaping up your initial concept, drafting designs, or completing the entire project from top-to-bottom. The best providers will take a flexible (but realistic) approach to implementation that allows you to hit key marketing and delivery goals while solving unique business-related issues.
Why is it so important?
Interior commercial design is a chance to physically represent your brand in a space and engage with clients and customers in a way that builds brand awareness and secures sales.
This allows you to manage everything from the layout of your space, the design of your logos and materials, to the furniture and materials on display. Taking a measured approach to your design can help boost the perceived value of your business, consolidate your USP, and address issues that are specific to your sector, or even your business.
Choosing the right provider can help you make sure that you put your best foot forward when engaging with the public, other professionals, and allow you to construct brand recognition that not only helps sell but helps create your perceived quality and overall value to your target audience.
And choosing to use it in the right space can come with a number of benefits.
Where can it be used?
Modern approaches to design enable you to customise your available space with ease. This can be used in a wide range of locations, including – but not limited to-
Shared Working Spaces
One of the most popular options for many entrepreneurs, a shared workspace should establish the brand of your business but be easy enough to work in and allow clients to represent themselves.
Curating the right kind of space can make shared working attractive to a number of brands, provide playful or productive value adds, and much more.
Businesses and Professional Spaces
Mastering your professional space is essential for any company. This can include refits and layout restructuring to breathe new life into a tired office, or let your teams work with greater efficiency.
Improving your branding allows you to potentially scale with ease, make the most of the unique opportunities afforded by your location, or embed new tech options that can provide value-add opportunities for the years ahead.
Restaurants and Stores
Building your brand can be a challenge, but it doesn’t need to be difficult. Working with a professional team can help you refine or review your branding, offer best practice guidance on layout or design, or provide essential ‘big win’ tweaks that don’t cost the earth.
Customising you branding means taking a more structured approach to your efforts, letting you revitalise a flagging approach, remove pain-points from your sales journey, or address long-standing issues with the right answer to a tricky problem.
What are the benefits of branding your spaces?
Choosing commercial interior design brings a number of benefits. However, there are certain essential areas that you will want to consider when planning your future engagement.
These include:
Your Identity
Choosing the right approach to interior design allows you to craft your physical and perceived brand identity. Do you want to provide an air of quality and expertise? Choose high end materials with a bleeding-edge style that strikes confidence from the start. Maybe comfort and relaxation? Craft a space that is warm and accessible, letting you choose tones and furnishing that let customers know your style and approach. No matter who you are, assert it the minute someone steps through the door.
Increased Conversion
While the online world is dominated by sales funnels, engagement pipelines, and digital outreach – we often overlook the elements of a physical space. This can involve predicting customer journeys, creating key engagement points in your space, and making the process of sales as simple as it can be. Coupling these with your business engagement plans can help you drive sales and conversions in your space with confidence and quantifiable returns.
Marketing
Designing your physical space is a fantastic opportunity to assess your brand and make sure it is embedded correctly. This can be as simple as creating signage and materials, all the way through to tweaks or a full overhaul. This allows you to fully control how your business is seen and interacted with by customers. Tethering this to marketing goals allows you to enjoy multiple benefits from your redesign, build on strengths, and directly tackle weaknesses.
What next?
Finding the right design for your space can feel incredibly challenging.
But it doesn’t need to be.
If you’re struggling to find the right solution to your in-house branding and design, our team at Sisu Projects is here to help. With many years’ professional experience, we work with your team to find a solution for your spaces that addresses your issues and bespoke needs.
You can view our full range of services and options from here or you can take a look at our regularly updated range of case studies from here. If you have specific questions and queries, you can contact us directly and a member of our team will work with you to provide the support you need.